
Your Electric Bill is About to Get a Lot More Complicated
Your electricity used to come from one place: the utility. You paid your bill, flipped the switch, and everything worked.
That world is ending faster than you think.
Right now, across America, the century-old utility business model is fracturing under pressure from multiple directions at once. Homeowners are installing solar panels and batteries. Cities are creating their own energy companies. States are passing laws that let customers leave the grid entirely. And data centers are building their own power plants because waiting for utilities costs too much.
This isn’t a distant future scenario. It’s happening in your neighbor’s backyard, your state legislature, and your local utility’s boardroom. Here’s what’s driving the change—and why it matters to your energy future.
When Your Power Goes Out, You Remember
Picture this: You’re in California wine country during wildfire season. The utility cuts your power—not because lines went down, but because they might catch fire. You sit in the dark for three days while your refrigerator defrosts and your home security system dies.
This happened to 50,000 Pacific Gas & Electric customers in 2024 alone. Six times. In Oregon, Portland General Electric cut power to 37,000 customers during wildfire season—only their second shutoff ever.
These power cuts do something profound: they change the math. When your electricity becomes unreliable, paying for backup power stops feeling optional.
Communities responded exactly as you’d expect. California earmarked $180 million for local microgrids—mini power grids that keep running when the big grid shuts down. The town of Calistoga built an 8.5 megawatt microgrid that powers 1,600 customers for two full days at half the cost of diesel generators.
But here’s the twist: every customer who gets a microgrid needs less from the traditional utility. The utility still maintains poles, wires, and transformers to those homes—the expensive stuff—but sells less electricity. That’s a recipe for higher rates on everyone else.
Speaking of higher rates: Oregon’s Pacific Power customers saw prices jump 21% in 2023 for wildfire prevention, with another 15% increase requested for 2025. You’re paying more for less reliable service. When that happens, people look for alternatives.
States Are Rewriting a Century of Rules
For a hundred years, the deal was simple: utilities got exclusive territory in exchange for providing reliable power at regulated prices. State laws protected that monopoly.
Now, states are changing the rules.
Oregon just passed the first comprehensive microgrid framework in the country. The new laws speed up approvals, allow outside consultants to review utility interconnection decisions, and require utilities to pay microgrids for the benefits they provide to the grid.
New Hampshire went further. Their new law creates “off-grid electricity providers”—companies that can generate, transmit, and sell power completely outside utility regulation. A data center or factory can now build its own power system and tell the utility “no thanks, we’re good.”
Think about what that means. The largest electricity customers—the ones who pay the highest bills and keep rates lower for everyone else—can now walk away. And 38 states advanced similar policies in 2024.
Your City Might Become Your Power Company
Last November, Ann Arbor, Michigan voters did something remarkable: 79% voted to create their own energy utility that will compete directly with DTE Energy.
The new Sustainable Energy Utility will install solar panels and batteries at about one-third of DTE’s prices. By 2030, they plan to serve 10% of the city’s power needs.
Every kilowatt-hour Ann Arbor residents generate themselves is one they don’t buy from DTE. But DTE still maintains the poles and wires to their homes. See the problem?
This isn’t just Ann Arbor. Over 14 million Americans now get electricity through Community Choice Aggregation programs—local governments that buy power on behalf of residents, often at lower prices than the incumbent utility. Pioneer Community Energy in California has saved customers $85 million since 2018.
The tension is simple: Ann Arbor wants to go carbon-neutral fast. DTE wants to maintain its regulated monopoly and guaranteed profit margins. When those goals clash, customers choose what matters to them.
Data Centers Are Breaking Everything
Here’s a number that should scare utility planners: data center electricity use tripled in the past decade. By 2028, data centers might consume 12% of all U.S. electricity—equal to powering every home in California, Texas, and Florida combined.
Utilities can’t build new power plants fast enough. In the PJM market covering 13 states, capacity prices exploded 833% in one year, adding $9.3 billion to customer bills. Washington DC residents face an extra $21 per month, with data centers responsible for most of the increase.
So tech companies stopped waiting. Microsoft restarted Three Mile Island. Amazon signed a 960-megawatt deal with a nuclear plant. Google invested $20 billion in its own energy infrastructure. Over 35 gigawatts of data center power will be self-generated by 2030.
When the world’s largest electricity consumers can build power plants cheaper than buying from utilities, something fundamental has broken in the business model.
Your Neighbor's Solar Panels Changed the Economics
You’ve probably noticed: more rooftops have solar panels. Many now have batteries too.
The numbers tell the story. Battery storage installations hit 10.4 gigawatts in 2024 and will reach 18.2 gigawatts in 2025. These systems let homeowners store afternoon solar generation for evening use—exactly when utilities sell power at peak prices.
California utilities were paying customers retail rates for excess solar power, which created an $8.5 billion cost shift by 2024. The state slashed those rates by 75-80%. Result: solar installations dropped 45%, but 60% of new solar systems now include batteries.
Batteries change everything. They’re now 60% cheaper than natural gas “peaker” plants utilities build for peak demand. Customers with solar and batteries need the utility less every year.
Virtual power plants—networks of home batteries coordinated like a single power plant—could provide 80-160 gigawatts of capacity by 2030. That’s equivalent to hundreds of conventional power plants, but owned by customers, not utilities.
What This Means For You
You’re watching the fracture in real-time:
- Wildfires drive microgrid adoption
- States legalize grid alternatives
- Cities create competing utilities
- Data centers build their own plants
- Batteries make energy independence economical
None of this is reversing. Solar and battery costs keep falling. Extreme weather keeps getting worse. States keep expanding customer choice. And every technology improvement makes energy independence more attractive.
Your utility knows this. Their challenge: how do you compete when customers can increasingly meet their own needs?
Your challenge: understanding that the grid you relied on is fundamentally changing. Whether you install solar panels, your city launches a new energy program, or your state passes a grid choice law, the changes will affect your bills, your options, and your energy security.
The utility monopoly lasted a century because it made sense: centralized power plants achieved economies of scale nobody could match.
That era is ending. Not gradually. Rapidly.
The question isn’t whether to pay attention. It’s whether you’ll help shape your energy future—or let it happen to you.
Your move: Start by understanding your state’s energy choice policies. Check if your utility faces reliability issues. Calculate if solar plus battery makes financial sense. Most importantly, get involved in local energy planning before decisions get made without your input.
Because the grid is fracturing. And your voice matters in how the pieces come back together.
If you’d like to learn more, contact our team.
Wildfire-Related Power Shutoffs and Microgrids
PG&E Public Safety Power Shutoffs (2024)
- PG&E Community Microgrids Program – Microgrid Knowledge
- 9 microgrids planned for outage-prone communities
- $180 million California microgrid funding
Calistoga Resiliency Center
- Calistoga Microgrid Project – Microgrid Knowledge
- 8.5 MW capacity, 1,600 customer service capability
- Calistoga Resiliency Center Details – Wikipedia
California Microgrid Policy
- California Public Utilities Commission – Resiliency and Microgrids – CPUC official page
Pacific Power Rate Increases
- Pacific Power 2024 Rate Increase – Oregon Physicians for Social Responsibility
- 21% increase in 2023, 14.9% requested for 2025
General Microgrid Information
- How Microgrids Performed During Heat Waves – Microgrid Knowledge
- Microgrids Overview – Center for Climate and Energy Solutions
- Why Microgrids Are Key to Grid Resilience – Utility Dive
State Legislation and Policy Changes
Oregon Microgrid Legislation (HB 2065 & HB 2066)
- Oregon’s New Microgrid Legislation – Schwabe Law Firm
- Oregon Becomes Leader in Community Microgrids – Sustainable Northwest
- Oregon Legislature Passes First-in-Nation Framework – Utility Dive
- Oregon Passes Landmark Microgrid Legislation – Solar Builder
- Oregon HB 2065 Full Text – Oregon Legislature (official document)
New Hampshire Off-Grid Provider Law (HB 672)
- Governor Ayotte Signs HB 672 into Law – New Hampshire Governor’s Office
- HB 672 Bill Tracking – FastDemocracy
- New Hampshire Charts New Energy Course – McLane Middleton Law
- Should NH Allow Off-Grid Electricity Providers? – Citizens Count
Virtual Power Plant (VPP) Policy Expansion
- 38 States Advanced VPP Policies in 2024 – NC Clean Energy Technology Center
Municipal Energy Utilities and Community Choice
Ann Arbor Sustainable Energy Utility
- Ann Arbor Develops Sustainable Energy Utility – The Michigan Daily
- Ann Arbor Voters Approve SEU with 79% Yes Vote – Ann Arbor for Public Power
- Voters Create Local Clean Energy Utility – Canary Media
Community Choice Aggregation
- Community Choice Aggregation Overview – U.S. EPA
- CCA Impact Statistics – California Community Choice Association
Data Center Electricity Demand
Data Center Growth and Impact
- DOE Report on Data Center Electricity Demand – U.S. Department of Energy
- Tripled consumption over past decade
- Could reach 12% of U.S. electricity by 2028
- Data Centers Drive Up Electricity Demand – Institute for Energy Research
PJM Capacity Market Price Spike
- Data Centers and Grid Impacts – Department of Energy
- 833% capacity price increase
- $9.3 billion in additional costs
- Washington DC $21/month increase
Corporate Self-Generation
- Industrial Electrification May Avoid Utility Interconnections – Microgrid Knowledge
- 35 GW of data center self-generation by 2030
- Big Corporations Embracing Microgrids – Renewable Energy World
Distributed Solar and Battery Storage
Solar Capacity Growth
- Small-Scale Solar Capacity Growth – U.S. Energy Information Administration
- 44 GW in 2023 to 60+ GW by 2025
- Solar, Batteries, Wind to Make Up 93% of 2025 Deployments – pv magazine USA
- Solar Market Insight 2024 – Solar Energy Industries Association
Battery Storage Expansion
- U.S. Battery Capacity Increased 66% in 2024 – U.S. Energy Information Administration
- 10.4 GW in 2024
- Battery Storage Expected to Nearly Double – U.S. Energy Information Administration
- 18.2 GW projected for 2025
Net Metering and Cost Shifts
- Appalachian Power Requests Reduction to Net Metering Rate – Virginia Mercury
- California Net Metering Rules Spur Battery Sales – Utility Dive
- 75-80% rate reduction
- 60% battery attachment rates
- 45% decline in solar installations
- Economics of Net Metering – Energy5
Distributed Energy Resources (DER) Projections
- 217 GW of New DER Capacity Through 2028 – Utility Dive (Wood Mackenzie analysis)
- DOE Microgrid Overview – U.S. Department of Energy
Utility Business Model Challenges
Utility Death Spiral Concept
- Utility Death Spiral Explained – BELCO
Utilities and Microgrids: Complex Relationship
- Utilities and Microgrids: It’s Complicated – Microgrid Knowledge
Public Purpose Microgrids
- Mixed-Ownership Models Spur Utility Investment – Utility Dive
California Utility Challenges
- New Challenges and Market Dynamics for CA Utilities – Bloom Energy
Grid Modernization Strategies
- 7 Strategies to Make Microgrids Fit for Grid Modernization – POWER Magazine
Virtual Power Plants
- Are VPPs the Solution to Grid’s Energy Crisis? – Microgrid Knowledge
- 80-160 GW capacity potential by 2030